PUMA flagship store equipped with panoply of LED screens

By Guy Campos in APAC, Displays, Retail February 27, 2023 0

LUMOS LED from Esprit Digital provides a 19m x 2m transparent display at the store front, a 4m x 4m indoor LED mesh by the entrance, a 4m x 1.9m back-wall display plus a 2m x 1m pillar.

The first PUMA flagship store in south-east Asia has been outfitted with the LUMOS LED display system, designed and developed by UK-based Esprit Digital.

"The whole PUMA experience starts before the consumer even enters the store, with a massive 19m x 2m 5,500nit ‘See-Thru’ LUMOS LED facing the street. This display blends seamlessly into the architecture of the building and grabs the customer's attention from across the street, enticing them to cross over and explore the wonderful world of PUMA.

Singaporean integrator PAVE equipped the store in Orchard Road, Singapore, with a 19m x 2m 5,500nit ‘See-Thru’ LUMOS LED screen facing the street. This is complemented with a double-sided 4m x 4m indoor LED mesh which can be seen on entering the store and a 4m x 1.9m display on the back wall, situated directly behind the customer service counters. A three-sided 2m x 1m LED display pillar located just in front also creates a visual impact.

Colette Hilton, Head of retail at PUMA UK/IE, commented: "The Singapore flagship project was a really important one for Puma, as it is our largest and highest profile location in SEA (Southeast Asia). As part of the overall project, we decided to make digital signage an integral part of our marketing strategy, not only to communicate with customers and enhance their in-store experience, but also to attract passers-by into the store. LUMOS LEDs delivered on every level – they can be updated live, look stunning, and they create a real vibe."

Commenting on the transparent LED at the front of the store, James Wilder, sales director at Esprit Digital, added: "This display blends seamlessly into the architecture of the building and grabs the customer's attention from across the street, enticing them to cross over and explore the wonderful world of PUMA. The LUMOS ‘See-Thru’ LED is a unique product and the perfect solution for when a digital display is needed on a façade. As its name suggests, it is transparent and allows light into the store, but still has high resolution to display powerful imagery to all passers-by."

PUMA is the latest in a growing list of brands and screen networks to choose the LUMOS system, amongst them Adidas, Armani, Harvey Nichols, Virgin and Westfield.