TSX Entertainment's LED Screen Turns On at 1568 Broadway in Times Square, Manhattan

By: Michael Young and Matt Pruznick 8:00 am on January 2, 2023

Construction on TSX Broadway, a 47-story hotel tower at 1568 Broadway in Times Square, has reached a milestone as crews have turned on TSX Entertainment's 18,000-square foot podium LED display. Designed by Perkins Eastman and Mancini Duffy and developed by L&L Holding Company and Fortress Investment Group, the 550,000-square-foot structure will yield 661 hotel rooms operated by Tempo of Hilton as well as 100,000 square feet of retail space on the lower levels and Times Square's only cantilevering outdoor performance stage. Positioned above the new retail space is the historic Palace Theater, which was renovated by PBDW Architects and lifted 30 feet above street level in early 2022. The property is located at the corner of Seventh Avenue and West 47th Street.

Recent photos show the massive wraparound video board illuminated and running test patterns. It is being operated by TSX Entertainment, which has partnered with Roc Nation to produce exclusive experiences for artists and fans. TSX Entertainment also launched its app, PixelStar, which went live just in time for New Year's Eve and allows people to upload 15-second videos that are shown on the LED screen over Times Square.

Façade work has also progressed steadily since our last update in September, and now encloses nearly the entirety of the tower with the exception of the strip on the western elevation where the construction elevator is attached.

TSX Broadway. Photo by Michael Young

Additional digital signage will be placed in front of the Palace Theater along West 47th Street. This has yet to begin installation, but a grid of steel plates connecting to the historic brick façade has already been attached.

TSX Broadway. Photo by Michael Young

The scale and proportions of the LED display closely match those of the video board directly to the north on Ian Schrager's EDITION hotel. Combined, these screens create a much brighter streetscape for the Times Square.

TSX Broadway (right). Photo by Michael Young

Along the bottom of the western side directly above the sidewalk scaffolding is the rectangular outline of the section of the screen that will open to reveal an indoor-outdoor performance stage. This will almost certainly be used for the 2023-2024 New Year's Eve celebration in December.

TSX Broadway. Photo by Michael Young

Below are photographs of the signage was in the midst of building assembled.

TSX Broadway. Photo by Michael Young

The below renderings show the finished look of TSX Broadway and Tempo by Hilton, which was designed by MATG and Mancini Duffy. Guest amenities will include a fitness center, an 11th-floor open-sky lobby with coworking spaces, a signature restaurant, a bar and lounge, and an outdoor dining terrace overlooking Times Square.

Main entrance for Tempo by Hilton in Times Square – Courtesy of L&L Holdings

Model guest room at Tempo by Hilton in Times Square – Courtesy of L&L Holdings

Sky Lounge at Tempo by Hilton in Times Square – Courtesy of L&L Holdings

Signature restaurant at Tempo by Hilton – Courtesy of L&L Holding

Aerial view of Tempo by Hilton in Times Square – Courtesy of L&L Holdings

Each guest room will have its own dedicated "Get Ready Zone" for organization or working, a bathroom with Bluetooth speakers, toiletries by Apotheke, and full-height windows with views overlooking Times Square. There will also be a small collection of wellness guest rooms featuring a Peloton spin bike and products from Therabody.

YIMBY anticipates TSX Broadway to be finished before the end of the year, just in time for next New Year's Eve.

Subscribe to YIMBY's daily e-mail Follow YIMBYgram for real-time photo updates Like YIMBY on Facebook Follow YIMBY's Twitter for the latest in YIMBYnews

Subscribe Follow Like Follow